The silent pandemic that I’m seeing, okay, and I know I might be sounding dramatic, but I’m really, really, really serious about this, guys. The silent pandemic is the eroding of our attention span, our ability to stay present, our ability to stay focused. Are we able to unpack or solve issues in our business and in our life with a level of attention that is required for that to happen? I don’t know anymore.
I think time management is dead, okay? It’s dead. We cannot manage time anymore. You might decide to put things in your calendar and you get bookings and so many meetings, but you’re getting 90 emails a day, right? You’re checking your emails 90 times a day.
How are you supposed to focus on anything if you’re checking your emails 90 times a day and checking your phone every four minutes? How do you be present? Focus is what’s going to give us success in life. And according to Microsoft, they did a study because they’re tracking people’s attention spans to feed that information back to advertising agencies. They said our attention has dropped from 2017 to present day from 12 seconds to 8.5 seconds as a human race.
We are literally dumbing down, and we’ve got such blinkers on, we don’t even know it. We don’t even know it. Our children are being more affected than anybody. They don’t even want to go outside and have relationships anymore. Do you know that they say that adolescents are having less intimate relationships because they’d rather sit at home? They don’t even know how to communicate with people of the opposite sex. It’s becoming more complex. They would rather not, right?
So, I mean, this is the danger, right? What does this do for business? I had a salesman come in, a young guy, trying to sell me media space when I was MD of my advertising agency, and he’s on his phone under the table. I’m like, what are you playing with under the table? What you got there? He’s like, “Sorry, sir, I’m just—” You know what? Get out of here. You’re either talking to me or you’re on your phone, you’re not going to do both. Get out of here.
It’s our ability to stay present, our ability to listen. You know, we should have listening shows, not talk shows, right? Everybody wants to talk, but nobody listens anymore. We’re in meetings, but we’re not really in meetings—we’re multitasking.
According to Harvard, if you’re doing three or four things at the same time, you’re dumbing down to that of an IQ of an eight-year-old child. And the scary thing is, you don’t even know it, right? You’re driving your car and you’re texting. Do you know that texting and driving is causing more deaths on the road than alcohol? It has surpassed it. And why do we text and drive? Because we are slaves to technology, as Einstein said.
So this is the problem that no one’s talking about. This is the problem that no one’s talking about. The other problem is that no one is being authentic anymore. No one’s really caring about anybody else as much as they used to because nobody really sees other people as much as they used to.
And I really believe that it’s so important for us to build more connection, and that is also eroding. So there are two main components, and I know I’ve spoken about them already. It is also very dangerous. It is our multitasking culture, always-on culture, not focusing enough, and not creating connection. I think those are some of the biggest, biggest problems that we have.